Sustainability

 

To reflect the Group's commitment to pursue an economic development respectful of people and the environment, the corporate Sustainable Development Direction was created in 2007. The continued involvement of JCDecaux's teams on these challenges underlines the Group's dedication to fulfil its global corporate responsibility engagements.
Click here for more information on our commitment to Sustainable Development

JCDecaux Australia's environmental management plan meets the international standard ISO 14000. Our seven point plan includes:

1) Net zero electricity

Solar panels
More than half our non-advertising bus shelters rely on solar energy for their lighting.

Low-energy lighting
Our cold cathode tubes use only 6 watts compared to 36 watts for standard fluorescent tubes.

2) Net zero water consumption
We constantly analyse our water consumption and identify opportunities for water collection. Additionally it is our aim to use only captured water in our cleaning practices through the installation of tanks and associated infrastructure.

3) Zero waste to landfill
We are constantly exploring recycling options with waste management contractors and actively identifying ways to reduce waste. Areas of particular focus include posters, glass and having 100% recyclable shelters to reduce landfill waste.

4) Benchmarking
We set benchmarks and key criteria for best practice. We source best means to measure fuel efficiency and emissions with a standard 'baseline'.

Additionally we conduct ongoing assessments and evaluations of new vehicles to ensure we only use low emissions vehicles. Our maintenance fleet drive fuel-efficient Citroen vans which use an average of 8 litres/100km and produce average greenhouse emissions of 4.5 tonnes CO2 per year. We also have ongoing monitoring of fuel consumption with monthly reporting measures and running quarterly fleet reports.

5) Improve community engagement
Our ongoing support of charities, communities and arts organisations forms an important part of our sustainability strategy.

Social sustainability
We offer free advertising to community organisations on our panels.

In 2008 our community partners included: UNICEF, the Fred Hollows Foundation, the Sydney Opera House, the Sydney Festival, the Australian Chamber Orchestra, the Sydney Dance Company, Bangarra, the Powerhouse Museum, the NSW Museum of Contemporary Art, the Art Gallery of NSW, the National Gallery of Victoria, the Australian Museum, the Canon World Press, Chunky Moves Dance Theatre and Earth Hour.

Cyclocity

The initiative for which our parent company is best known is the Cyclocity® bicycle rental system.

Cyclocity has been an exciting success across Europe, including in Paris, Rouen, Toulouse, Aix-en-Provence, Seville and Brussels. JCDecaux Australia is extremely pleased to announce that we have won the contract to supply Brisbane City Council with a self service bicycle scheme. Click to view press release.

The public benefits of this program are momentous. In Lyon, motorised traffic dropped by 10 percent in 2006, with 5.5 million rentals in a city of just 1.75 million people.

6) 100% of suppliers aligned with JCDecaux sustainability goals
We're in the process of identifying all suppliers and conducting an analysis of the types of materials and services provided. We are working towards the compilation of an 'approved supplier' procedure for large, medium and small suppliers and will be communicating our JCDecaux sustainability requirements and timetable for compliance. Initial roll-out is with large suppliers. Alternative suppliers will be sourced also as required.

7) Corporate culture
JCDecaux's corporate culture is instrumental in reinforcing a strong sustainability culture. We do this through focusing on our own specific goals of saving on waste and materials.

At JCDecaux we are also developing our own metrics to measure our corporate culture and ensure we are living up to our sustainability mission statement.

 

"JCDecaux Australia has been instrumental in providing the brand awareness that UNICEF has needed to communicate its name and mission to the Australian public.

The JCDecaux panels in Sydney, Melbourne and Brisbane provide a highly visible medium to effectively promote UNICEF's work and the role that every one of us can play in supporting vulnerable children all around the world. JCDecaux in Australia has supported UNICEF for more than 4 years and we are very thankful for their continued support."

Alison Overton, Deputy CEO, UNICEF Australia

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"The opportunity to feature Fred Hollows Outdoor advertising on JCDecaux sites has seen the Foundation, according to Galaxy Research, become Australia's top-of-mind eye care charity – with prompted awareness of 84%. This has played a crucial role in the Foundation tripling its fundraising income within three years.

It also played an important part, according to the judges, in the Foundation being awarded The 2008 Givewell Good Giving Guide's award for Australia's best practice not-for-profit organisation.

Quite simply, The Fred Hollows Foundation would not be in the strong position it's in today without the support of JCDecaux. And that partnership means tens of thousands of people can now see again because of the effectiveness of JCDecaux Outdoor strategies".

David Britton, Director of Public Affairs, The Fred Hollows Foundation

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"The Art Gallery of New South Wales has been partners with JCDecaux Australia for the past 11 years. JCDecaux has generously provided ongoing sponsorship of Citylight posters to promote exhibitions at the gallery. The Gallery has observed a significant increase in visitor numbers whenever Citylight posters have been up.

In addition, the Gallery sees Citylights as a wonderful opportunity to display images of art across the city adding to the accessibility of fine art to the population at large in a dramatic, engaging and aesthetically pleasing medium."

Belinda Hanrahan, General Manager Marketing, Art Gallery of NSW