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Case Studies
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Mind Australia
Station Domination, Southern Cross Station, Melbourne.
Bacardi
One-quarter of respondents recall seeing the Bacardi advertisement after seeing an unbranded version of the ad.
Eclipse Mints
Four-in-ten respondents recall seeing the Eclipse Mints advertisement after seeing an unbranded version of the ad.
National Australia Bank
Three-in-ten respondents recall seeing the NAB advertisement after seeing an unbranded version of the ad.
IAG NRMA
Of the respondents who recalled seeing the ad, 71% correctly identified the advertiser as NRMA spontaneously.
Emirates
Emirates used a JCDecaux Opinionator panel promote their European destinations.
Network Ten
Network Ten featured Bluetooth technology to promote So You Think You Can Dance.
Ford
Recall of street furniture increased significantly with each campaign wave.
Frucor V Drink
Branding was strong, above the norm, 6-out-of-10 people recognised the advertising as Frucor V.
Mount Franklin
Over 80% had associated the advertisement with Mount Franklin when they saw the ad.