Case Studies

8 in 10 people said they had only seen the ad on street furniture.

One-quarter of respondents recall seeing the Bacardi advertisement after seeing an unbranded version of the ad.

85% of respondents said they had noticed the ads were for Bonds.

Four-in-ten respondents recall seeing the Eclipse Mints advertisement after seeing an unbranded version of the ad.

Emirates used a JCDecaux Opinionator panel promote their European destinations.

Recall of street furniture increased significantly with each campaign wave.

Branding was strong, above the norm, 6-out-of-10 people recognised the advertising as Frucor V.

Of the respondents who recalled seeing the ad, 71% correctly identified the advertiser as NRMA spontaneously.

Nearly 9 in 10 said they had associated this ad with James Boag’s at the time they saw it.

Station Domination, Southern Cross Station, Melbourne.

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