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Case Studies
Bacardi
One-quarter of respondents recall seeing the Bacardi advertisement after seeing an unbranded version of the ad.
Eclipse Mints
Four-in-ten respondents recall seeing the Eclipse Mints advertisement after seeing an unbranded version of the ad.
National Australia Bank
Three-in-ten respondents recall seeing the NAB advertisement after seeing an unbranded version of the ad.
IAG NRMA
Of the respondents who recalled seeing the ad, 71% correctly identified the advertiser as NRMA spontaneously.
Ford
Recall of street furniture increased significantly with each campaign wave.
Frucor V Drink
Branding was strong, above the norm, 6-out-of-10 people recognised the advertising as Frucor V.
Mount Franklin
Over 80% had associated the advertisement with Mount Franklin when they saw the ad.
Bonds
85% of respondents said they had noticed the ads were for Bonds.
James Boags
Nearly 9 in 10 said they had associated this ad with James Boag’s at the time they saw it.
Australian Financial Review
8 in 10 people said they had only seen the ad on street furniture.