Eclipse Mints

Outcome

Four-in-ten respondents recall seeing the Eclipse Mints advertisement after seeing an unbranded version of the ad. People aged 18-39 were more likely to recall the Eclipse Mints advertisements.

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When shown the branded ads, 55% of respondents said they had associated these ads with Eclipse Mints at the time they saw them.

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Eight-out-of-ten respondents said they hadn’t seen the Eclipse Mints advertisements anywhere else prior to the JCDecaux campaign.

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Four-out-of-ten people aged 18-24 were reminded to buy Eclipse Mints after seeing the JCDecaux ad.