IAG NRMA

Outcome

Of the respondents who recalled seeing the ad, 71% correctly identified the advertiser as NRMA spontaneously.

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When shown the branded ads, 96% of respondents said they had associated these advertisements with NRMA at the time they saw them.

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People who relate to the NRMA advertisements where more likely to recall the advertisement.

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A quarter of respondents said they hadn’t seen the NRMA ads anywhere other than JCDecaux street furniture.