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Priscilla Musical
Outcome
Among the respondents who recalled the Priscilla Musical advertisements, 76% of the respondents correctly identified them as being for Priscilla Musical spontaneously.
88% of respondents said they had associated these ads with Priscilla Musical at the time they saw them.
Six-out-of-ten respondents said they hadn’t seen the Priscilla Musical advertisements anywhere other than JCDecaux.