Network Ten

Outcome

Objective: To promote the launch of the Australian version of the TV show So You Think You Can Dance.

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Location: 10 JCDecaux sites in Sydney.

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Content: Mp3 of the series theme tune ‘Dance Everybody – Move Your Feet’ followed by a 50 second promo of So You Think Dance Australia.

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Outcome: A total of 7,781 Mp3 files were downloaded across the 1 week period.