Insights

JCDecaux has a long-standing commitment to smarter, more innovative, more targeted, more powerful out-of-home. We seek out the best thinking and the most potent insights to share with our clients and help grow their brands. 

 

We are continually researching to gain greater audience, media, creative and technological understandings, to always provide the most salient, in-depth knowledge and recommendations to our clients and the industry.

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    JCDecaux Storytellers

    Key findings from our newest and most extensive audience insight study to date. For more information, contact us.

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    The Power of Domination

    Those that have stood on the concourse of Melbourne’s Southern Cross or Flinders Street stations, would agree that there is a feeling that you are experiencing something special. Something extraordinary. The striking architecture, the vast scale of the structures, the buzz of hundreds of thousands of well-healed people moving with purpose. Besides high impact contacts and with rail usage constantly growing, the brands that advertise here gain stature and credibility. This is why JCDecaux set out to delve deeper and better understand the multiple layers that make a Station Domination so powerful. Please take the time to view the qualitative research and understand the ‘Power of Domination’ for yourself.

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    The Love of a Sydney Summer

    Summer is truly the season when Australians get off the couch to embrace the outdoors, and they take notice of their out-of-home environment more than ever. In the lead up to summer, our research team approached 50 Sydneysiders to find out what they love about summer in this great city. Sydney-siders spoke of their love of JCDecaux’s summer hot-spot areas; beach culture, summer nightlife, amazing festivals and cultural experiences, all that makes our Sydney the ultimate outdoor city.

  • Ignite Connectivity Out-of-Home

    For the brave marketer, there is a lot to gain. A robust study canvasing more than 1000 Australians, combining qualitative and quantitative approaches, this investigation was devised to provide marketers, creative and media agency folk alike with insight into how metro consumers are engaging with technology and the benefits of innovation in out-of-home campaigns. The scope of findings will aid the development of smarter and more consumer-centric solutions.

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    Sales Effect of JCDecaux Citylights

    This comprehensive modelling project was borne out of JCDecaux’s desire to isolate and prove the power of the Citylights network - with success reliant upon Nespresso’s layered but clean marketing communications plan for the launch of Pixie and Quantium’s rigorous approach to media analytics. JCDecaux Citylights significantly impacted sales of the Nespresso Pixie, and was deemed to be the most effective campaign channel.

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MOVE and More

Quantifying broadcast strength has become an invaluable component in proving the effectiveness of out-of-home. Reach and frequency available via MOVE demonstrates in a measureable, and importantly comparable way to other advertising mediums, that out-of-home is a highly efficient and impactful channel for reaching a multitude of audiences. 

MOVE is only the start. Beyond wide-ranging reach, ensuring your message is conveyed in the right way, to the right audience in the right location can dramatically alter campaign effectiveness. JCDecaux knows that there are many other factors at play when it comes to out-of-home success, which is why we work hard to provide our partners with many layers of understanding in addition to reach and frequency that further highlight the power of out-of-home and the influence of JCDecaux locations.

Thanks to the remarkable resource of MOVE, taking care of the reach numbers for us, JCDecaux can focus on innovation, audience quality insights and additional data analytics that add to the power of out-of-home; offering our clients MOVE and more.