MOVE and More
Quantifying broadcast strength has become an invaluable component in proving the effectiveness of out-of-home. Reach and frequency available via MOVE demonstrates in a measureable, and importantly comparable way to other advertising mediums, that out-of-home is a highly efficient and impactful channel for reaching a multitude of audiences.
MOVE is only the start. Beyond wide-ranging reach, ensuring your message is conveyed in the right way, to the right audience in the right location can dramatically alter campaign effectiveness. JCDecaux knows that there are many other factors at play when it comes to out-of-home success, which is why we work hard to provide our partners with many layers of understanding in addition to reach and frequency that further highlight the power of out-of-home and the influence of JCDecaux locations.
Thanks to the remarkable resource of MOVE, taking care of the reach numbers for us, JCDecaux can focus on innovation, audience quality insights and additional data analytics that add to the power of out-of-home; offering our clients MOVE and more.