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Made to Measure

JCDecaux is dedicated to meeting client briefs. Always looking for new ways to tailor our products to offer the best, most strategic solutions; see examples of advertisers who have challenged us to break the mould.

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  • A Spectacular launch was Common Sense

    Foxtel Lifestyle Group wanted an impactful and dynamic launch platform for the new series ‘Common Sense’ centred around real people sharing their opinions about...

  • Data-driven dynamic digital

    Utilising JCDecaux’s proprietary SmartContent platform, Cancer Institute NSW and JCDecaux created a sun ‘smart’ dynamic campaign, designed to alert passers-by to...

  • Multiple formats hit a sweet spot

    JCDecaux’s insights community The Pigeon Project was surveyed to identify high dwell time locations for Cadbury’s audience. Citylights were then used to effectively...

  • Location specific messaging drives locals in-store

    BWS wanted to direct customers to their nearest store, even letting them know how many metres away it was.  Taking advantage of the impressive number of StreetTalk locations...

  • Dynamic digital serves up social content

    ANZ’s ‘Headband For Good’ campaign paid homage to the classic tennis headband and raise money for a good cause, and JCDecaux was able to help tap into the...

  • JCDecaux MasterCard destination precincts covered

    Sydney's destination precincts covered

    Due to our highly coveted locations and audience understanding, JCDecaux was the only out-of-home operator capable of bringing MasterCard's Priceless cities initiative to...

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