Live Touch, Australia’s first out-of-home information and content touchscreen platform
developed by the world’s leading out-of-home company, JCDecaux, has seen strong
consumer take-up and usage since its launch in May this year.
Phase one of Sydney city’s Live Touch launch sees 26 touchscreens now in operation
throughout the CBD. A wider scale transformation will follow, with more than 15 additional
screens to be installed in Sydney’s CBD.
Live Touch features four key apps: Photo, with images and information for main Sydney
attractions; Weather and forecasts; Maps with points of interest, retail directions and
transport links as well as a QR code so consumers can save transport routes to their
smartphones; and arrows at the bottom of the screen to reorder apps to enable easy access
for those who may be in a wheelchair.
Since May, Sydney-siders and local and international visitors have recorded 1,610 hours of
usage of Live Touch, 55,720 app starts and a 1:59 minutes average time on an app, which is
increasing every week.
“We have created Live Touch as part of JCDecaux’s ongoing commitment to enriching
Australia’s urban environments. The touchscreens are fully customisable to meet partner
and community requirements,” JCDecaux CEO Steve O’Connor said.
“Reserved for community information and connectivity in the city, Live Touch has been really
well received by the public and offer fantastic opportunities for expansion of services for the
Government and the community.”
Phase two of Live Touch will see another 15 in early 2017. The capability of Live Touch
could be expanded for such services as real time transport and safety information, transport
timetables, cultural events and live content screening.
The Live Touch screens form part of JCDecaux’s Digital Citylight screen structures, which
have been lighting up the city of Sydney sice their launch in May. The 84 inch ultra high
definition screens, the largest of their kind in Australia, appear on the reverse side of Live
Touch. Citylights have been embraced by advertisers and there has also been a number of
media firsts. For example, a news.com.au campaign uses an RSS feed, via JDecaux’s
Smart Content proprietary content management system, to display live headlines on the
JCDecaux has pioneered the Live Touch concept around the world and it is now in nine
countries in Europe and Great Britain, plus six states in the US, Panama, Japan, Israel,
Singapore and United Arab Emirates.
“The options to expand information on Live Touch are endless as we work with City of
Sydney to help transform Sydney into a leading smart city. It’s well known that Sydneysiders
are savvy, early adopters of technology and this is just the start as we weave
technology into the fabric of the city,” O’Connor said.
JCDecaux is known around the world as leaders in innovation and in the development of
smart city products including self service bicycles now being electrically assisted with
portable batteries, the intergration of telecommunications facitilities into street furniture, and
the biggest array of digital adverting screens that engage the community.
In Paris, experimental concept designs include bus shelters with news feeds, defibrillators,
72 inch village screens for advertising and public information, a wheelchair accessible touch
screen and USB sockets to charge phones. Other designs include a self-maintaining plant
covered roof on street furniture structures, public park digital play tables with touchscreens
and electronic local jobs boards in suburbs.