Working with JCDecaux Sampling & Experiential, Southern Cross Station is host to one of Tough Mudder's most epic obstacles, Balls to the Wall, across two days - Friday 18 and Saturday 19 August.
Often referred to as ‘The Toughest Event on the Planet,’ the activation aims to promote the hugely popular event. The aim of the game is for participants to complete an assisted ascent over a timber wall. The single wall is 3.4m high and participants use a knotted rope attached on a cross bar suspended above the wall, as well as studs on the wall, to help them conquer their climb.
Passers-by were encouraged to get involved with giveaways and the chance to win 2 free tickets to Tough Mudder in Melbourne.