JCDecaux in conjunction with the OMA, have launched an out-of-home advertising campaign with Alzheimer’s Australia as part of the 2014 National Missing Persons Week (NMPW).
Running from the 3-9th of August, NMPW is an annual national campaign raising awareness about issues and impacts of missing person’s cases. The partnership with Alzheimers Australia is strategic, as the rate of moderate to severe dementia in Australian’s over 65 is one in 15.
“The Outdoor industry is now in its sixth year of supporting this vital campaign in New South Wales and we are excited to extend our partnership to Victoria in 2014. With over 90% of the population viewing Outdoor advertising, we are in a unique position to broadcast critical information about people who have gone missing and we are pleased to use our signs for this worthy cause,” said Charmaine Moldrich, CEO of the OMA.
In 2014 OMA members, including JCDecaux, have generously donated over $330,000 in advertising space and production across NSW and Victoria, which is an increase of 57% over last year.
With over 35,000 people going missing in Australia each year – equating to one every 15 minutes, this is an issue that transcends demographics and takes a huge toll on any family or friends affected. JCDecaux is proud to support this campaign and raise awareness and publicity surrounding this important issue.