JCDecaux have taken out the award for ‘Best Use of a Creative Build’ as part of the Outdoor Media Association’s (OMA) Q1 Creative Collection Competition. The innovative campaign, created in partnership with Roadshow Films, supported the launch of The Wolf of Wall Street in Australia.
The cashed up concept featured Citylights panels filled with genuine $100 bills to the value of $10,000. The custom built panels were fitted with fans to create a whirlwind of cash – swirling behind an image of the film’s highflying protagonist Jordan Belfort, played by Leonardo DiCaprio.
The OMA’s Creative Collection Competition acknowledges the best and bravest in Outdoor creative each quarter. Congratulations to the Innovate team and Roadshow Films on this attention grabbing, prize winning work. Check out our YouTube clip to see the panel in action.