JCDecaux has been awarded a win in the OMA’s Q2 Creative Collection competition for 2017.
JCDecaux’s Fanta Jelly Fizz campaign was announced the winner of the ‘Best use of a special build’ in the OMA’s Q2 Creative Collection competition. The campaign was a collaboration between JCDecaux, Coca-Cola South Pacific and Ogilvy & Mather, which saw three custom-built fridges installed in Sydney, Melbourne and Brisbane asking consumers to “Shake things up with Fanta”- handing over the marketing to teens to express their creativity and have fun by designing what they would want to see. By photographing their creations and uploading the image to a microsite, the fridge dispensed an icy cold Fanta Jelly Fizz as a reward.
Congratulations to all those involved in bringing this fun campaign to life.