JCDecaux wins Yarra Trams landmark outdoor advertising contract in Melbourne

yarra tram wrap

Paris, 22 November 2017 – JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its Australian company, JCDecaux Australia, has won, following a competitive tender, the 7 year exclusive contract for the entire portfolio of outdoor advertising assets (tram-shelters, Trams and billboards) operated by Yarra Trams in Melbourne, representing one of the largest outdoor advertising concessions in Australia.

This contract, which was previously operated by HT&E (formerly APN News & Media) for the tram-shelters and APN Outdoor for the Trams, includes 1,400 advertising panels on tram-shelters and 450 Trams (10% of which can be fully wrapped) as well as 6 light rail billboards. The contract will commence on 30th November 2017.

Yarra Trams is proud to operate the world’s largest tram network and to deliver a worldclass service on more than 200 million passenger trips a year. Trams have been a part of Melbourne’s history for more than 100 years and operate across an impressive 250km of double track.

Yarra Trams keeps Melbourne moving with a fleet of more than 450 trams operating across 25 routes and serving more than 1,700 stops.

Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said today in Melbourne:

“Winning this landmark outdoor advertising contract in Melbourne which is Australia's fastest growing city with more than 4.5 million residents and the largest tram network in the world is a game changer for our Australian company. The newlycombined tram shelters and tram body advertising contract provides both the most visible types of outdoor advertising in Melbourne as well as a single point of access for street furniture advertising in Sydney and Melbourne. These cities capture nearly 70% of OOH revenues in Australia. Melbourne is now set to become the 3rd largest digital street furniture advertising network in the world after London and New-York with the initial installation phase of more than 300 digital screens in existing tram-shelters in 2018.”