McDonald's launches scentsational Choc Chip Hotcakes

The sweet smell of chocolate is in the air as JCDecaux, UM and Leo Burnett team up with McDonald’s to launch their first Innovate campaign in Queensland.
 
Giving their famous Hotcakes a brand new twist, McDonald’s have introduced $1 Choc Chip Hotcakes and are rewarding the city by filling up the streets with the delicious smell of chocolate. Passers-by are encouraged to push a button on the panels to experience the chocolatey goodness of Choc Chip Hotcakes – guaranteed to sweeten their day.
 
Live for the next four weeks, the panels are located at Central Station, Albert Street Mall and Queen Street in Brisbane.