The new LYNX motion detector Outdoor campaign is helping the men of Sydney, Melbourne and Brisbane ‘Find their Magic’ with free fragrance samples of LYNX’s new Signature Oud Wood & Dark Vanilla Daily Fragrance Pump.
Created in partnership with JCDecaux and PHD as an extension of the LYNX Find Your Magic campaign, the custom-built dispenser panels showcase the new LYNX Daily Fragrance Pump and provides a free sample of the Signature Oud Wood & Dark Vanilla fragrance. The dispensing mechanism is activated by motion detectors that respond to a passer-by placing their wrist next to the bottle.
Located in key pedestrian and rail environments, the panels capture morning, lunchtime and evening commuter and CBD audiences, helping the men of Australia ‘Find their Magic’ throughout the day.
“LYNX Daily Fragrance pumps are the newest addition to our Male Grooming portfolio,” said Michael Coden, Senior Brand Manager of LYNX. “The fragrances come in a new precision pump format containing 0% gas for a finer, more precise application. The range is created to be worn as you would a cologne, adding a finishing touch to complement any man’s personal style.”
“The interactive panels are located in high dwell-time CBD locations providing the perfect environment for audiences to engage with the panels and enjoy a free sample in close proximity to retail.” said Alan Klein, Head of Creative Solutions.
The LYNX Innovate panels are live in Sydney at Pitt Street Mall, Albert Street Mall in Brisbane and Flinders Street Station in Melbourne from 31 May until 6 June.