The Outdoor Media Association’s Q3 2014 Creative Collection competition has seen JCDecaux take out both the Best Traditional Use of the OOH Medium and Best Use of Technology/Innovation categories.
The Pigeon Project, a campaign developed by JCDecaux as a recruitment drive for a new research panel, took out the Best Traditional Use of the OOH Medium with its unique creative developed by Alphabet Studio. The intriguing and highly effective campaign was featured on the Citylights network in Sydney, Melbourne and Brisbane.
Roadshow Films’s augmented reality Innovate campaign, launched to promote the release of Into the Storm in Australia, gained the title Best Use of Technology/innovation. The campaign creative, delivered by Grand Visual, featured an intense apocalyptic scene of a huge storm coming towards passers-by, with lightning, tornadoes and cars spinning out of control into the screen.
Thank you to the OMA and congratulations on the other Q3 winners of the Creative Collection.