Paramount Pictures’ ridiculously good looking JCDecaux outdoor campaign – created for the launch of Zoolander 2 in Australia – is bringing the world of “high fashion” to the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth this week.
Created in collaboration between Paramount Pictures, MEC Sydney and JCDecaux, the campaign features 5 mirrored Innovate panels with creative that encourages passers-by to pose with Derek and Hansel, take a selfie and share Blue-Steel pouts across the country. Is there really more to life than being really, really ridiculously good looking?
The campaign combines Innovate panels with Citylights Spectaculars in Sydney, Melbourne and Brisbane and StreetTalk panels in Adelaide, ensuring Derek and Hansels pouts will not be missed.
Alan Klein, Head of Creative Solutions, JCDecaux Australia said: “The Zoolander Innovate panels use an eye catching print technique to encourage engagement and shares. The mirrors offer a fun opportunity for selfies while helping bring to life the essence of the main characters. Innovate panels coupled with a mix of Citylights Spectaculars and StreetTalk assets, deliver powerful pedestrian impact ensuring the campaign will generate awareness and talkability.”
The Zoolander 2 campaign was live in Sydney, Melbourne and Brisbane from 9 February - 15 February and Perth and Adelaide from 8 – 22 February. Mirrored Innovate panels were located in Pitt Street Mall and Martin Place in Sydney, Flinders Street Station and Southern Cross Station in Melbourne and Albert Street Mall in Brisbane.