Rose Farhart Wins OMA Award

The Outdoor Media Association hosted the bi-annual industry awards on Thursday 5th September at The Ivy, Sydney. The industry awards honour the finest talent in the out-of-home sector. Three awards were given to celebrate the best in our industry - Rising Star, Excellence in Production and Outstanding Service.

JCDecaux's very own Rose Farhart, Head of Innovation & Technology, was awarded joint winner for Excellence in Production. Rose was recognised for her talent and determination in carrying out the ambitious campaign strategy of News Ltd - to post the front page of three metro newspapers six days a week for eight weeks across three capital cities. Rose stepped up to the challenge and completely revolutionised JCDecaux's production operations. An incredible feat of which the industry should be truly proud.

The sheer scale of this task involved printing and posting 21,600 News Ltd posters over eight weeks, in addition to JCDecaux's ongoing weekly campaigns. Achieving this never before attempted daily posting required the complete overhaul and disruption of standard artwork scheduling, printing partnerships, material approvals, print delivery schedules and JCDecaux's weekly posting roster.

Rose's award for Excellence in Production recognises her dedication to each step of the production process, from sourcing willing local printers to approving the three 'front page, breaking news' artworks dispatched every evening literally minutes before midnight from News Limited's Sydney, Melbourne and Brisbane offices. She was personally responsible for everything from resizing and scheduling of files for JCDecaux's Digital Citylights and hand selecting sites with close proximity to newsstands, to overseeing the daily printing quality at 3:00am to ensure quality and timely delivery to JCDecaux's depots.

The News Limited campaign elevated the market perception of out of home's relevance, showcasing our industry's and JCDecaux capability to overcome traditional production limitations and deliver client objectives. Rose's determination to fundamentally alter the status quo, her unwavering commitment to innovative thinking and faultless execution enabled this campaign to come to life seamlessly.

Congratulations Rose, a well-deserved award!