The Sydney Opera House are shedding light on contentious issues with an outdoor campaign that unlocks ‘dangerous’ hidden statements to launch the Festival of Dangerous Ideas (FODI), presented by the Sydney Opera House and the St James Ethics Centre from 30 August 2014.
The thought provoking concept – created in partnership with JCDecaux Innovate and the Sydney Opera House – features Citylights panels that use day/night printing technology to imply censored information during the day which is revealed after dark.
Christina Erskine, Acting Marketing Manager, Sydney Opera House Presents, said: “At the Festival of Dangerous Ideas, we aim to get people engaged with some of the more contentious issues that face our society today. Through a series of tactically chosen JCDecaux sites, FODI has joined forces with JCDecaux’s Innovate team to produce a campaign of hidden ‘dangerous’ statements, which both arouses curiosity and gets people talking. The campaign is further strengthened by cross channel activity, to reinforce the Festival’s key messages. We very pleased to have worked on an out-of-the-box campaign with our media partner JCDecaux.”
“The FODI campaign is the perfect fit for our audience” said Essie Wake, Marketing Director, JCDecaux Australia. “It’s thought provoking, intriguing and sure to get people talking. We’re pleased to have been able to work with the Opera House on developing an Innovate execution that really compliments the overall FODI strategy.”
The FODI Innovate panels are live on 10 sites across the Sydney CBD from 19 – 25 August.