Digital designer Lester had a big year last year as he (and his now wife) successfully got married, bought a house and had a baby. His work as an interactive and digital designer in advertising keeps Lester very busy, so weekends are spent hanging out with his daughter and wife at the beach.
Lester's interest in soft toy design has seen him learn how to sew and embroider. He also sculpts collectable-like characters that are finished in resin. This passion for toys fulfils Lester's want to generate physical outcomes from his designs, rather than just always "pushing pixels around a screen".
1 in 3 of the JCDecaux audience are paying off their own home
Source: Total audience living or working in the JCDecaux coverage area, Roy Morgan 2013