OMA Awards Q1 2023: Best Use of Multi-Format - Winner.
GOLD104.3’s The Christian O'Connell radio show and JCDecaux joined forces to create "Win A Billboard," an innovative digital campaign allowing listeners to broadcast personal messages to loved ones across JCDecaux Digital Large and Small Format, which seamlessly integrated using a secure Google Sheets platform for message submission and screening.
Displaying 33 personalised messages, the campaign captivated radio listeners and passers-by, forging an unforgettable connection with the audience. "Win A Billboard" demonstrated the power of human connection and the potential of integrating radio with cutting-edge digital Out-of-Home advertising, setting a new benchmark for audience engagement.
