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INSIGHTS

 

KNOW YOUR AUDIENCE.
BUILD MORE EFFECTIVE CAMPAIGNS

We seek out the most potent insights to help brands and agency partners identify, target and validate audiences. With our proprietary platforms, we help clients leverage the data revolution. We make complex data simple, enabling the delivery of more relevant solutions in highly sought-after locations.     

JCDecaux CODEX

JCDecaux CODEX

A market-leading geo-temporal data system, JCDecaux CODEX turns Westpac transaction and industry movement data into actionable insight. Audiences are best defined by their behaviours – where they go, what they do and the places they shop reflect what resonates with them most. Build tailored Out-of-Home networks to reach audiences you care about at the most impactful moments of their day.

8 million customers' everyday transactions, extraordinary insight.

JCDecaux ORBIT

JCDecaux ORBIT

A powerful planning platform, JCDecaux ORBIT fuses multiple industry data sources into a single visualisation data ecosystem. Advertisers can optimise and create bespoke networks based on proximity, audience affinity, propensities, drive-time and simulate customer exposure within retail trade areas.

Incorporate geospatial client data for customised targeting solutions.

JCDecaux PIGEON PROJECT

JCDecaux PIGEON PROJECT AND IRIS

Let real consumers revolutionise your strategy. The JCDecaux PIGEON PROJECT community is our very own online research panel, an active group of over 3000 savvy, urban respondents who regularly participate in category and campaign awareness studies. Their feedback enables our advertising partners to understand brand and category perceptions and achieve greater campaign relevance.

Partnering with global media, data and insights company Pureprofile, JCDecaux IRIS offers clients and advertisers access to one of the biggest online consumer panels in the country to measures campaign effectiveness.

JCDecaux SmartCONTENT

JCDecaux SmartCONTENT

Dynamic delivery is the powerful intersection of data intelligence and creativity. Our proprietary JCDecaux SmartCONTENT delivery system uses strategic audience knowledge and live data sources to trigger relevant messages across time and location, just a few of many ways. The Data Insights and Creative Solutions teams can help you unlock a campaign’s smart potential.