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We strive to truly understand our audiences and connect in meaningful ways.
THE JCDecaux AUDIENCE
JCDecaux PIGEON PROJECT AND IRIS
Partnering with global media, data and insights company Pureprofile, JCDecaux IRIS offers clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.
This invaluable feedback enables our advertising partners to understand brand and category perception across markets and refine messaging to achieve greater campaign relevance.