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We strive to truly understand our audiences and connect in meaningful ways.

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AUDIENCE

THE JCDecaux AUDIENCE

The JCDecaux audience is open-minded, socially aware, highly educated, stylish, technologically engaged and adventurous. They are creators, curators, brokers, foodies, change makers and early adopters, always on the hunt for the latest products, services and experiences, people who are eager to share their discoveries within their social circles.

SEGMENTS

SEGMENTS

Australia’s most valuable audience segments.

PIGEON PROJECT

JCDecaux PIGEON PROJECT AND IRIS

Let real consumers revolutionise your strategy. JCDecaux offers client partners access to our very own online research panel. The JCDecaux PIGEON PROJECT community is an active group of over 3000 savvy, urban respondents who regularly participate in category and campaign awareness studies. 

Partnering with global media, data and insights company Pureprofile, JCDecaux IRIS offers clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.

This invaluable feedback enables our advertising partners to understand brand and category perception across markets and refine messaging to achieve greater campaign relevance.