By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
To promote the brand, JCDecaux customized the totem by showcasing the products in an eye-catching display in the centre of the duty-free area.
Designed with a digital touch screen on the side, the campaign encouraged customers to interact with the brand so that they could discover its products to access a visual gallery and view products information.
The interactive concept of the campaign was a great example of a brand building its awareness and exposure by effectively inviting customers to participate and form knowledge about their products.
The campaign not only created a fun experience for audiences who participated in this promotional activity, but most importantly, it also boosted foot traffic in duty-free.