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Concept

Clarins celebrated woman’s beauty in Hong Kong International Airport with an interactive campaign to promote its skincare product.

To promote the brand, JCDecaux customized the totem by showcasing the products in an eye-catching display in the centre of the duty-free area.

 

Designed with a digital touch screen on the side, the campaign encouraged customers to interact with the brand so that they could discover its products to access a visual gallery and view products information.

 
By taking a selfie, passengers could receive their photos by entering their email and sharing with friends. Passengers who either their email addresses or scanned a QR code on mobiles, were able to obtain a coupon which be used at Clarins duty-free shop to receive product samples.
 

Impact

The interactive concept of the campaign was a great example of a brand building its awareness and exposure by effectively inviting customers to participate and form knowledge about their products.

The campaign not only created a fun experience for audiences who participated in this promotional activity, but most importantly, it also boosted foot traffic in duty-free.