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Concept

To promote its innovative digital banking services, DBS made use of the very latest DOOH technology. It launched the first holographic bus shelter campaign in Hong Kong - strategically located in a major retail district and in front of the SOGO department store, an iconic retail landmark.

Catching pedestrians’ attention as they walked past the bus shelter, a holographic virtual character portrayed by actress Jessica Hsuan and digitally animated panels featuring actor Louis Koo invited passers-by to take a closer look at the DBS iWealth app, that allows easy digital wealth management.

Leveraging the digital domination of the whole bus shelter, DBS presented a cybernetic look and feel which perfectly complements its digital banking services.

The holographic animation came to life through three holographic LED fan displays, achieving a lifelike hovering hologram fitting with the campaign’s futuristic and smart creative direction.

Impact

Located in Causeway Bay, a high-end shopping district with multiple luxury retail stores nearby, DBS’s futuristic campaign received over 748,700 impressions per week.