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Concept

Tech giant Google partnered with JCDecaux Australia to help promote the launch of its new Google Pixel 4 mobile. The campaign ran on street furniture across Sydney and promoted the 12.2 megapixel camera and the Super Res Zoom feature of the new phone.

Ten bus shelters were fully wrapped in the easily recognisable brand colours, dominating the city and raising awareness of the new device.

Additionally, two special-build panels were fitted with digital screens to look like the new Google Pixel 4’s mobile screen. The campaign demonstrated the Super Res Zoom features of the phone by snapping a picture of a cat and zooming in on the image.

Impact

Playing on the capabilities of DOOH to easily mirror exactly what users see on their smartphones, this fun campaign effectively highlighted the capabilities and quality of the new Google Pixel 4’s 12.2 megapixel camera.