To promote the limited edition product with the packages designed by the young artist, Juan Travieso, Perrier launched a unique and innovative campaign in the digital station - South Huangpi Road in Shanghai Metro.  

The pillars were decorated as giant trees with fake plants. When passengers walked on the green square in the middle of the area, the green LED lights would gradually light up from the roots on the ground to the trunks on the pillars, and passengers would hear lion roar at the same time.

Furthermore, a showcase which is full of Perrier’s limited edition bottles and related derivatives were displayed to attract more attention. This campaign successfully promoted Perrier’s limited edition bottles and effectively enhanced the brand awareness.