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Bumblebee panel brings iconic transformer sounds to the streets

Paramount Pictures
Solution type: 
Sound panel
Category: 
Film and Entertainment
2018
Australia

To promote the release of Bumblebee, Paramount teamed up with JCDecaux to bring Rick Astley’s much loved 80s hit ‘Never Gonna Give You Up’ and other iconic transformer sounds to the streets of Sydney and Melbourne through an eye-catching sound panel. People of all ages, were encouraged to push the illuminated yellow button and were surprised and delighted to hear a variety of playful sound bites from Bumblebee himself. These interactive audio panels were live in Sydney (George Street) and Melbourne (Southern Cross Station) from the 18th – 25th December 2018. 

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