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JCDecaux help launch the highly anticipated release of Fallout

Bethesda Games
Solution type: 
Kiosk Wraps
Category: 
Gaming
2018
Australia

To build excitement and hype around the much anticipated release of the post-apocalyptic cult classic - Fallout 76, Bethesda Softworks teamed up with JCDecaux to help promote the game to the streets of Sydney and Melbourne. Utilising JCDecaux assets, with an ode to the game that only true fans would understand, ‘Fallout shelters’ were created in Sydney and Melbourne by wrapping a kiosk and bus shelter with the iconic artwork. During the campaign week, JCDecaux alerted gamers of the on-sale date by changing out the Citylight posters from ‘Nov 14’ to ‘Out Now’. This campaign was live in Melbourne and Sydney from 13-19 November 2018.

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