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Jetstar use eye tracking technology to gift dream holidays for Christmas

Jetstar
Solution type: 
Eye Tracking Special Build
Category: 
Holiday/ Travel
2018
Australia

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. The two panels were live in Sydney (George Street) and Melbourne (Southern Cross Station) from the 6-10 December 2018.

 

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