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Paco Rabanne create luxurious tram stop for commuters to travel in style

PUIG
Solution type: 
Tram stop wraps and Showcase panel
Category: 
Fragrance
2018

To launch their new fragrance, PureXS, Paco Rabanne delivered a Tram Shelter Immersion that took excess to the next level. Taking over a tram shelter at St Vincents Plaza, this super luxe campaign stopped commuters in their tracks. The execution encompasses a roof pelmet with gold detailing, a shelter wrap, a seating conversion with a chesterfield vibe, marble look floor decal, structure wrap, and a stunning showcase with 7 bottles of real perfume. In addition, promo staff dressed in black suits and bowties delighted commuters with samples of the perfume and popcorn.

https://youtu.be/jDHYWvyKJmI
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