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Queensland Government prompts citizens to pledge a moment’s silence

Brisbane Government
Solution type: 
NFC
Category: 
Government
2018
Australia

The Queensland Government has launched a two week campaign to urge people to pledge a minute’s silence to mark the 100th anniversary of the Armistice at the end of World War 1. In a unique Out-of-Home campaign featuring JCDecaux’s Near Field Communication (NFC) capabilities, a digital SMARTFRAME panel in Central Station, Brisbane, features a touchscreen where pedestrians can press a button and pledge to pause for Remembrance Day at the panel and online at PromiseToPause.

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