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Shattered glass on the streets to promote new Glass film

Disney
Solution type: 
Lenticular
Category: 
Film and Entertainment
2019
Australia

Promoting the latest release in Disney’s dark superhero universe, Glass, Disney partnered with JCDecaux to bring the shattered glass effect to life with lenticulars. Combining key shots of 3 characters, the lenticular allowed for seamless transition between the frames, creating a unique reveal effect as audiences walked past the panels. The campaign was live in Sydney, Melbourne and Brisbane from the 15-21 January 2019.

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