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Shelters transformed for H & M Summer

H & M
Solution type: 
Shelter Wraps
Category: 
Fashion
2018
Australia

To promote their new Summer range in store, H & M teamed up with JCDecaux to create a beachy, jungle escape along a key Melbourne arterial. The tram shelter immersion zone included a shelter wrap, jungle style decals on the roof, a seating conversion to turn them into wooden benches, structure wraps with wood grain decals, and a Citylight panel surrounded with lush green ferns and foliage. The effect was a tranquil place, in what is otherwise a busy metropolitan area. The campaign was also supported by a shelter wrap in Bondi and was live from the 20-26 November 2018.

h & m summer
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