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Tram Shelter immersion to promote Sunglass Hut for Summer

Sunglass Hut
Solution type: 
Tram Shelter Immersion Zones
Category: 
Retail
2018
Australia

House of Sun shone brightly in Melbourne’s CBD, bringing to life vibrant colours and patterns to let the sun shine in. A shelter wrap was installed with bold colours, supported by a branding floor decal and decals on the underside of the roof to make it appear like you are looking at a beautifully sunny sky! Within the Citylight, we created a showcase creating multiple layers of the pattern, lighting, and our hero gal as she wears some sunnies created from reflective material. This campaign was live from 13-19 November 2018 in Melbourne. 

 

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