Back

Tram Shelter transformation to promote 'School of Rock' in Melbourne

School of Rock
Solution type: 
Tram Shelter Wrap
Category: 
Theatre
2018
Australia

To promote Andrew Lloyd Webber's Musical 'School of Rock,'  JCDecaux completely transformed a Melbourne tram stop that well and truly rocked! The shelter wrap created a visually impactful moment and brought a sense of fun and joy to the streets of Melbourne. Using an extension of the campaign artwork displayed in the Citylight panel, JCDecaux captured the attention of commuters with a close up portrait of Mr Schneebly and a punchy quote celebrating the smash hit musical. The fun tram shelter wrap was live in Melbourne from 13-19 November 2018.

 

school of rock
Close