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World media first for Amazon promoting products in real time

Amazon
Solution type: 
Dynamic Digital
Category: 
Retail
2018
Australia

In a world media first for Amazon and JCDecaux, the campaign used a data feed supplied directly from Amazon to promote real time pricing and product availability on the site. Pulling in the image of the product, the product details and the price live now on the Amazon website, stock changed over the course of the campaign. When a product sold out, the JCDecaux digital screens would change to display different products.The highly innovative campaign was live in Sydney, Melbourne and Brisbane. 

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