This partnership gives JCDecaux access to geospatial, behavioral and transaction level insights from an impressive library of proprietary data from leading organisations – Westpac, and Qantas Loyalty are foundation contributors - as well as a suite of open government data sets.
The Sydney-based tech startup Data Republic has welcomed JCDecaux to their stable. Founder Paul McCarney said; “We’re looking forward to working closely with JCDecaux to facilitate secure access to data, driving more effective and personalised media strategies. Our Open Data Marketplace provides secure technology infrastructure to enable the collaboration and exchange of de-identified data insights between JCDecaux and our other partners. Our technology opens up a whole world of insights and connections between media owners and brands - empowering measurement accountability and data-driven campaign planning”.
The agreement is a significant development in JCDecaux’s continuing data and insight plans and another important signal that the growing OOH sector is rapidly honing its targeting smarts.
“Building on the positive launch of our geo-spatial planning tool ORBIT, we are looking forward to aiding even greater understanding around the impact of our inventory via the fusion of rich behavioral and transactional data” said Steve O’Connor, CEO JCDecaux Australia.
The new capabilities will allow JCDecaux to take their data-driven planning to the next level, steering greater outcomes for clients. This innovation follows JCDecaux’s recent digital push throughout the City of Sydney and beyond.
“The dynamic capabilities and data integration opportunities brought about by digital mean that we are primed for this step change. The team are eager to start delving deeper into the Data Republic data suite to enhance our customer offerings. This access will allow JCDecaux to start ‘closing the data loop’ on media attribution and tie in-store sales with exposure to JCDecaux campaigns” said Essie Wake, Marketing Director, JCDecaux.