JCDecaux’s Geostorm campaign was announced the winner of the ‘Best use of a special build’ in the OMA’s Q4 Creative Collection competition. The campaign was a collaboration between JCDecaux and Village Roadshow to promote the movie and showcase the exceptional power of nature using the best of dynamic digital and Special Build technology. Bringing the eye of the storm to life, the campaign included two Special Builds – the first featuring a panel fitted with a double-sided tornado tube containing real water spinning inside, and a second featuring ultrasonic fog generators producing a fog within the panel. The campaign was further brought to life through a dynamic execution running across the Digital Citylights network that delivered a countdown to the Geostorm launch. The campaign was live from the 18 – 24 October 2017
Congratulations to all those involved in bringing this fun campaign to life.