The Out-of-Home portion in London specifically, was focused primarily around famous landmarks. With this, Netflix ensured that they would achieve maximum impact.
These executions are part of a wider campaign by Netflix, to demonstrate how the films and TV shows we watch bring out a wide range of emotions and can give us new perspectives on our life.
Netflix Vice President of Brand, Eric Pallotta, puts it best:
“These words perfectly encapsulate the passion for storytelling that lies at the heart of what Netflix - and the creators we work with all over the world - are trying to bring to our members.
People have very different tastes and moods. But no matter who you are or where you are, we’re all only one story away from seeing, feeling and connecting more.”