Broadcast television channels and streaming services have intensified their efforts in the Out of Home sector of advertising. This has been greatly demonstrated by their recurring partnerships with JCDecaux on a variety of our inventory, including street furniture, digital billboards, and in airports.
They are choosing OOH because people are now spending more time on-the-go, whether that’s on the city streets, driving from place-to-place, or traveling through airports. JCDecaux’s inventory reaches people no matter where they are going. Click below to watch the Disney + campaign which ran across several major airports.