Data-driven dynamic digital

Utilising JCDecaux’s proprietary SmartContent platform, Cancer Institute NSW and JCDecaux created a sun ‘smart’ dynamic campaign, designed to alert passers-by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage. 

Displayed on Digital Citylights panels and located throughout the CBD and at Sydney summer hot-spots, the campaign leveraged a custom UV Index data source through the SmartContent scheduling platform that triggered tailored messages based on real-time UV levels.