Dynamic digital serves up social content

ANZ’s ‘Headband For Good’ campaign paid homage to the classic tennis headband and raise money for a good cause, and JCDecaux was able to help tap into the campaign’s user-generated content to garner positive brand sentiment around the Australian Open.

In order to tap into ANZ’s campaign hashtag, JCDecaux partnered with Stackla to build a reliable UGC platform and utilised JCDecaux’s proprietary SmartContent platform to deliver the content across JCDecaux’s large format digital network in Melbourne during the Australian Open.