A Spectacular launch was Common Sense

Foxtel Lifestyle Group wanted an impactful and dynamic launch platform for the new series ‘Common Sense’ centred around real people sharing their opinions about current news and events.

JCDecaux partnered with Foxtel for the launch week of the newly digitized Sydney Spectaculars, meaning that Foxtel could showcase the new series on the impressive network and in addition could utilise JCDecaux’s proprietary “Smart Content” capabilities to represent the different opinions of Australians on a range of news topics as they break in an entertaining way.  The creative was updated each day to be relevant to current events and catch the eye of the highly pedestrian Spectacular audience.