Due to our highly coveted locations and audience understanding, JCDecaux was the only out-of-home operator capable of bringing MasterCard's Priceless cities initiative to life in Australia. The MasterCard Locally Famous campaign celebrated the vibrancy of Sydney's urban villages and the variety of priceless experiences that the city of Sydney has on offer.
JCDecaux has Sydney's destination precincts and tourist hotspots covered. This allowed us to create a bespoke network of panels that were perfectly aligned to MasterCard's Priceless areas of Sydney including; Surry Hills, Bondi, Manly, Sydney's inner east and west, the CBD and more.
The impact of this clever, localised campaign was increased by the use of visually arresting Spectaculars, triple-ups and carefully chosen bus shelter wraps.