ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.
When commuters are waiting at their bus, train or tram stop in Sydney, Brisbane and Melbourne, the accompanying JCDecaux digital panels will pull in accurate timetable information for specific stops that cleverly contextualises the benefits of being able to use the ANZ App to get on top of your money, wherever you are.
For example, one ad features the headline: “The next tram is due in XX minutes. Use that time to get on top of your money with the new ANZ App.”
The only Out-of-Home provider with access to tram, train and bus networks, JCDecaux has incorporated accurate timetable information that works seamlessly across its dynamic digital panel network in high pedestrian dwell time locations across three cities to engage commuters. The timetable information was retrieved for use from publically available government platforms.
PHD Group Business Director on ANZ, Jordan Smith, said: “Partnering with JCDecaux, this data-led Out-Of-Home campaign aims to leverage dwell time on public transport routes encouraging people to ‘get on top of their money’ by downloading the ANZ App. It’s testament to the great work we do with ANZ and we thank them for allowing us to do new and innovative work.”
JCDecaux’s Head of Creative Solutions, Ashley Taylor, said: “This is the first time that we have seen this type of dynamic data used to influence the creative on screen and have real time relevance to align with ANZ’s product offering. It is also fantastic to see this type of execution run at such a large scale across our extensive, best-in-market JCDecaux SMARTFRAME digital network with different public transport networks coming together to deliver an engaging and unifed message.”
The campaign launched this week in Sydney, Melbourne and Brisbane.