JCDecaux has dominated this year’s Cannes festival with the UK, Belgium and Netherlands teams each taking home a sought after Bronze Lion award.
The JCDecaux UK / PepsiCo campaign invited waiting passengers to interact with augmented reality and witness a number of ‘unbelievable’ street scene scenarios at a busy London bus shelter on New Oxford Street – check it out here.
JCDecaux Belgium’s tongue-in-cheek Street View – Unpaid Bills campaign saw existing JCDecaux clients issued with an ‘unpaid bill’ for advertising captured on Google Earth’s Street View. With many advertisements frozen in time for more than 3 years, the letter advised that the fictitious bill would be waived in return of a meeting with a key strategist. Check it out here.
Encouraging passers-by to ‘Have a Break’ on custom built JCDecaux panels, The Netherlands Kit-Kat campaign offered the chance to win a Nexus 7 Tablet to participants who had the longest break. Check out the campaign here.
Cannes Lions is the world's biggest celebration of creativity in communications. With 3 Lions under our belt, JCDecaux is most definitely at the top of the game.